Really, this was supposed to be 5000, but like many other things around here, if it isn’t urgent, it takes awhile to get to it. So, 5300, the number of images we currently have with Getty. It doesn’t really matter whether the number is 5000, 5300, or 5347, it’s a whole bunch of images that have taken seven years to create, with quite a bit of help, hard work, trail and error, and money. We have learned a tremendous amount, been surprised by many many things, learned more, been shocked and surprised again, learned that no matter what we knew in the past, it may bear no relevance in the future. I used to say “that in six months I will have a very good idea of what the following twelve months will hold”, now I know that in six months I will have a pretty good idea of what happened in the previous six months.
When I started doing this 5000 images was just too big a number to contemplate, acceptance rates were very low, Getty’s entire creative collection was about 250,000 images. If we could get 15 to 20 RF images out of a day of shooting we were doing well. We would hand over film, wait for edits, scans, retouching, keywording and upload. That could take as long as six months. Now, we are responsible for the majority of the work other than final keywording and images have been available online in as little as three weeks from as shoot. If we can’t do 25 RM images in a day, we have done something wrong. Things change. Things will continue to change, sometimes it is beneficial, sometimes not. Many times it will depend on your perspective.
This blog will frequently talk about stock photography as I know it. The historical (at least the modern history), current and maybe some ideas about where the future is headed. In it’s current state I am not incredibly optimistic, but it is a market that is not going to go away, so the question is how to capitalize on that.